The identity of the National Academy of Arts of Ukraine is based on the idea of the centuries-old history of the development of Ukraine's visual culture through the prism of the synthesis of contemporary art and design. Therefore, when creating any media within the visual style, it is important to keep in mind such core expressive tools as signature brand colours and font.

The logo of the National Academy of Arts of Ukraine consists of a sign or sign and a font element. There are several variants of the logo depending on the colour and composition of the layout.

The author of the NAAU logo is Vasyl Chebanyk, a well-known graphic artist in Ukraine and abroad, a Corresponding Member of the National Academy of Arts of Ukraine (2013), Shevchenko National Prize Laureate (2019), Honoured Artist of Ukraine (1979), Professor (1980).
Vasyl Chebanyk works in the field of book graphics, font art, leather binding art. He is the initiator of the "return of the nation's code" – "Ruthenia" – fonts and font sets for the Ukrainian alphabet, created by the artist from 2000 to 2021. The fonts sets are based on the traditions of the Kyivan Rus era and Cossack cursive scripts and were created within the project "Graphics of the Ukrainian Language". 
The font of the Academy's logo, consisting of the letters "A" and "М", also refers to "Ruthenia". The author's initial goal was to create a state font that would be based on historical Ukrainian handwriting and serve as a national state attribute and a means of self-identification of the nation. According to the author, each letter of his font is filled with deep symbolism. For his work on the project, Vasyl Chebanyk received the Shevchenko Prize.
The artist's personal artistic practice has had a significant impact on the development of font culture in Ukraine. In this way, he is a successor of the traditions established by Vasyl Krychevsky and Heorhii Narbut. Fluent masterful drawing, graphic expression, convincing imagery, deep insight into the content and style of narrative and the essence of a literary work have become the distinctive features of Vasyl Chebanyk as the author of illustrations for numerous book editions.

The branded typeface of the NAAU is the e-Ukraine and e-Ukraine Head fonts developed by Ukrainian type designer Dmytro Rastvortsev as part of the Fedoriv Design Agency with the support of the Ministry of Digital Transformation of Ukraine.

The typeface incorporates traditional forms of Ukrainian graphic culture of the early twentieth century, which partially inherited the aesthetics of the Ukrainian Baroque. Due to its simple spelling and special letter structure, the font is modern and inclusive.

The headset comes in 7 different types: Bold, Medium, Regular, Light, Extra light, Thin, Italic.